The Biggest Time Suck Every Online Fit Pro Should Avoid
by Rafael Balaguer
The Social Ad Trainer
Disclaimer: This article is broken up into 5 sections. It will take you 10 minutes and 30 seconds to read. By the end of it, you'll understand why constantly creating new fitness/nutrition content may be counterproductive to growing your business (and what you should do instead). If you can commit to that, keep reading...
You’re a fitness pro who’s been invited to speak at a conference. Things are looking good for you! The only catch is that you’ll have to pay for your own flights and accommodations.
Not ideal, but you justify it to yourself because the potential to convert the audience of 1,000 highly-qualified people into paying clients is pretty great.
A week later you get a call from another event producer who has 5 small conferences (200 people at each) all in different cities and wants you to be a speaker at each of them.
It’s an all 5 or nothing situation. These conferences will be mostly filled with your target audience and have some potential to turn into paying clients.
"There's only one thing," she says. "Things are tight this year and we can't cover flights and accommodations for you. But you’ll get some good exposure.”
Let’s not even get into why these cheap-ass conferences are suddenly reaching out to you but bear with me…
After hearing more about the dates, you realize you can only commit to one. Do you choose...
Option #1: 1,000 people, more qualified, and you would only have to pay for flights and accommodations once?
Option #2: 1,000 people, a little less qualified, and you would have to pay for flights and accommodations 5 different times?
If you chose option #2, congrats! You have no concept of the value of time and money.
All of my option #1 people, please keep reading.
Cheap conferences that will never happen aside, the point of the story is to illustrate that creating more content isn’t actually the key to getting more new clients.
It’s much more valuable to increase the number of qualified people seeing the fewer things you actually do create. It saves you time and, in turn, saves you money.
How often do you rack your brain trying to think of what to write for a new blog post or video?
“I don’t have time to write another post.”
“I don’t know what to talk about today.”
“I don’t feel like doing this right now.”
“I have nothing new to say.”
“I’m not a good writer.”
“I’m not good on camera.”
Does any of this ring true for you?
It sure does for most fit pros. Constantly making new content with the hopes of getting online coaching clients is a pain in the ass.
And to show you why it’s probably not worth it for you, let’s use a goal of 1,000 readers/viewers to see how the numbers play out…
Oh, and if you stick around until the end, I have a special gift for you.